As of today, reports indicate that Apple is seeking a price reduction from $110 down to $100.
It's now unknown at what price Apple is bartering for, with reports ranging in estimations. Both companies are said to be in negotiations, with Apple trying to lower the price of the screens, which could factor into the rumoured lower prices this year's iPhones. While the entire tech world anticipates the next iPhone to cost more than the iPhone X but somehow if Apple does manage to get Samsung to slash the price of OLED display, the pricing could surprise many. It's expected purchase up to 100 million panels from Samsung this year, 25 million for the iPhone X and 75 million for its next generation models.
The survey findings underline the dying interest among customers for the latest iPhones, and also the fact that a majority of iPhone buyers are still buying older iPhones models that are one, two or even three years old. The company is battling not only local competition iPhone sales - Apple devices make up about 17 percent market share, compared to Samsung, which accounts for over 50 percent - but also lawsuits and a probe concerning its admission to throttling older iPhone models to solve battery problems.
Apple Offers Battery Replacement For Some MacBooks After Flaws Reported
Apple's website doesn't say how long the replacement will take, but does warn that not all of its retail stores are up to the job. Apple is to offer replacement batteries for some MacBook Pros fitted with batteries that have swollen due to a component failure.
In November South Korean authorities raided Apple's offices prior to the launch of iPhone X in that country.
The reduction in price will have to come at some point, as OLED technology is normalised, trickling down to lower-end smartphones thanks to the reduced prices of Chinese production lines.
Apple will be the biggest victor of the soon-to-be-expected reduced OLED panels price.