Facebook's own financial report published earlier this month suggested that North American users grew by 2-million in Q1 2018 over the previous quarter. The percentage is a mere four percent decline from what a similar poll found in March right after the Cambridge Analytica story was made public.
The poll showed that Facebook suffered no clear loss or gain in use since admitting last month that the data of 87 million of its users had been improperly shared with the United Kingdom -based firm. Advertisers buy ad-space on Facebook because a large number of people use the social network thus there is a higher chance of getting their products bought if they go to a platform that already has a high user base. U.S. lawmakers grilled Facebook Chief Executive Mark Zuckerberg for two days on the matter.
The Guardian, citing emails between Facebook and Cambridge Analytica, said that although Facebook asked the data firm to delete the information in 2015, it did not get confirmation from the firm that "derivative data" had also been deleted until April 2017.
Despite the scandal and the investigations user growth on Facebook does not seem to have been affected.
In the first quarter its sales rose by almost 50% with profits reaching US$ 4.9bn compared to US$ 3bn a year ago.
Shares Monday are trading at their strongest levels since the scandal broke, and are just more than 3% below their levels when news of the scandal first surfaced.
Viviani pushes for second consecutive win as Dennis remains in lead
Cyclist ride during the last stage at the Giro d'Italia, near the Makhtesh Ramon Crater in Southern Israel on May 6, 2018. Racing at the Grand Tour will resume with a 198km stage from Catania to Caltagirone on Tuesday (May 8).
The controversy dates to 2015, when Cambridge University academic Aleksandr Kogan and his company Global Science Research posted a quiz app on Facebook, called "This Is Your Digital Life", to gather data on 270,000 users and the users' friends, then shared it with Cambridge Analytica.
Have a look at the full poll here.
The Angus Reid poll revealed that three-quarters of Canadians would change the way they use Facebook as the scandal continues to unfold.
Commenting on whether they were aware of their current privacy settings, 74 percent of Facebook users said they were, and 78 percent said they knew how to change them.
This survey shows something similar, with people trying to exercise some control over data privacy but resigned to the fact that they can not entirely.