Facebook is blocking all foreign spending on advertising around Ireland's upcoming referendum on abortion in an effort to adhere to the "principles" of the country's election spending laws.
Facebook has previously committed to introduce such tools but has said they are not ready in time for the referendum.
We have also built relationships with political parties, groups representing both sides of the campaign and with the Transparent Referendum Initiative, who we are asking to notify us if they have concerns about ad campaigns.
"Our view ads feature - which enables Irish Facebook users to see all of the ads any advertiser is running on Facebook in Ireland at the same time - has been fast tracked and is operational today", the company said.
Irish citizens head to the polls on May 25 to decide whether to alter the eighth amendment of the constitution, which recognises the equal right to life of the unborn and the mother.
It appears Facebook is trying to appear proactive where regulations may be slow to catch up - in Ireland, overseas political donations are banned, but foreign social media ads aren't. The advertisements will then be investigated by the social-media platform. The company also claimed it'd utilize synthetic intelligence technologies to spot maybe debatable materials.
Many countries, including the United States, prohibit foreign groups from advertising in domestic elections, but regulating the spending is hard with more political activity moving online.
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Given that the 20-16 election, the face-book has generated numerous policy modifications to deal with concerns over the part it plays in politics and elections across the globe. The company has changed its News Feed algorithm to de-emphasize political news and has hired thousands of moderators globally to spot rumors and extremist content.
Facebook is to ban ads relating to the Irish abortion referendum if they originate from outside the country. It also indicated that it will implement the same rule for future elections in Ireland, disallowing any ads that do not come from registered entities in Ireland.
Last week, Gavin Sheridan, a former employee for Storyful, was able to trace one webpage, ostensibly an information source for undecided voters but with no verifiable identification or contact details, to conservative Roman Catholic groups in the United States.
US -based pro-life groups are among those who have bought online ads in the country ahead of the vote, ABC reports.
Facebook was responding to criticism that unaccountable foreign advertising is gaining traction in the referendum campaign.
Facebook isn't going to let the clusterfuck of the 2016 USA election debacle happen again.