"We will not stand on the sidelines in the battle for hearts and minds of Canadians", Notley said.
The "Keep Canada Working" message will be shared via billboards, television, radio, search engine marketing, online display and social media.
The city says it plans to file a separate appeal regarding the NEB's approval of Kinder Morgan's choice of routing through Burnaby.
The campaign is supposed to run until the pipeline is in operation.
Notley has repeatedly said she would do whatever it takes to get the pipeline to tidewater built, including buying the project outright. Even while the government of B.C. works to thwart the project, more than half of the Alberta campaign spend - $700,000 - will be focused on cities including Vancouver, Victoria and Kelowna.
New suspected Ebola case recorded in northwest Congo
By this weekend, the first mobile lab at the outbreak site should be up and running, Salama said. The outbreak is contained to the Democratic Republic of the Congo so far.
Ms. Notley said his remarks demonstrate "a tremendous lack of knowledge" about the country's wealth generators. On Thursday, Ms. Notley confirmed that, like Saskatchewan, her province will seek status in the case.
Alberta has started a new campaign in B.C. that hopes to highlight the benefits and "counter the misinformation, harassment and obstruction" that the Trans Mountain Pipeline project has faced. Alberta's Premier also pointed out that the province's bill allowing the restriction of crude shipments to select provinces, like B.C., is expected to pass. Notley has already notified the B.C. government that any delaying tactics could bring serious consequences.
"We don't believe the federally appointed NEB is the right place to review municipal processes", said Corrigan. She declined to provide any details.
Kinder Morgan has set a May 31st deadline to indicate whether or not it will move ahead with the project, based on the assurance B.C. won't be able to thwart it through court challenges.
The expansion would triple the amount of oil flowing from Alberta to tankers on the coast, which Alberta says is critical to reducing multimillion-dollar discounts on its product due mainly to pipeline bottlenecks. Basically, Bill 12, as the legislation is called, would give Alberta the power to restrict and redirect flows of oil, gasoline and natural gas to maximize profits.