"By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an wonderful opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price". "By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an incredible opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price". This comes in the form of a 10% while shopping at Whole Foods along with weekly "deep discounts" on select best-selling items.
The program is now available in Florida and is set to be rolled out to other Whole Foods stores across the nation in the summer. That will create a code on their phone that the Whole Foods cashier can scan at checkout.
Whole Foods' stores make up only about 1 percent of the industry.
CNBC, which first reported on a trial of the Whole Foods/Prime discount program earlier this month, cited an anonymous source who said 75 percent of Whole Foods shoppers are Prime members, but less than 20 percent of Prime members shop at Whole Foods. Exclusive savings at Whole Foods Market join the unparalleled combination of benefits for Prime members in the USA, including unlimited fast, free shipping and great entertainment.
The Whole Foods location in Seattle's South Lake Union neighborhood, just blocks from Amazon's headquarters in Seattle. The company says the rest of the country should expect the offers this summer.
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For now, a huge portion of shoppers browse grocery items online, though a lot of them buy in person.
It's common for grocery stores to offer weekly savings, but in Whole Foods' case, customers won't have to sign up for a loyalty card or clip coupons from a circular - they have to join Amazon Prime to enjoy these savings. And will give the main motivations for supermarkets to keep the programs running.
Amazon announced today it will begin offering exclusive discounts to Prime members who shop at Whole Foods - a move that's been expected since Amazon acquired the grocer previous year for $13.7 billion, and more recently shut down Whole Foods' rewards program and digital coupons.
This also fortifies Amazon's growing power from a bundle of Prime offerings, which Chief Financial Officer Brian Olsavsky recently tagged as "the best deal in retail". That was before it announced it's raising the price to $119 a year, up from $99.
Aside from the free two-day shipping, the e-commerce giant provides music streaming and movies.