"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", said Domino's USA President Russell Weiner. The plan is to make deliveries smoother by making pothole repairs in towns nominated by their customers.
A work team out in Mitford, where a team of four repaired scores of potholes to begin the publicity campaign.
Domino's Pizza is offering to fill potholes across the United States in order to save customers' pizza, the pizza chain announced Monday. It's called Paving for Pizza, and there's a whole website dedicated to it.
Domino's Pizza (now just Domino's) started here in MI in the 1960s, when the state was the center of the automotive universe.
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In a semi-dystopian twist, Domino's emblazoned the potholes it repaired so far with its logo and tagline: "Oh yes we did", according to Fortune. And every dollar not spent on road fix this year will cost $7 in 5 years, according to Pothole Info. Burbank, California, Milford, Delaware; Bartonville, Texas and Athens, Georgia are all in on the act, allowing Domino's to take over what really should be a basic government service and run it for their own benefit.
One might argue that it's a little late for saving mass-produced pizza, and rough roads are not the main problem afflicting such pies, but municipal officials who got the dough sounded thankful. They already have fixed 40 potholes in Milford, Delaware. They're even branding the tarmac that they have fixed with advertisements for Domino's.
Customers interested in nominating their hometown for a paving grant from Domino's can enter their zip code on the website.