AT&T's previous plan, Unlimited Choice Enhanced, cost $65 for a single line and $160 for four lines.
WatchTV will include more than 30 entertainment-oriented basic cable networks-mostly Turner Networks channels like TNT, TBS and CNN, but also AMC and A&E.
Thursday's announcement comes just days after AT&T closed its $81 billion Time Warner deal. Aside from the more than 30 live channels, you also get more than 15,000 TV shows and movies on demand, also from Time Warner properties of course.
Fresh off their recent merger with Time Warner, AT&T is now bringing a new video offering called WatchTV that will be available as an option with two new unlimited wireless plans. That's a bit of a departure from AT&T's current unlimited plans, which included free HBO; under the new plans, HBO will be limited to the more expensive unlimited data tier and only one of many options that subscribers can pick.
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Although it has been thrashed out with both sides, there is no guarantee it will make its way through the House on Thursday. Canadian Prime Minister Justin Trudeau followed Theresa May's footsteps in condemning the practice .
Update: Switching to the new plan and keeping HBO does count as your add-on, as confirmed by AT&T. AT&T Unlimited &More Premium users will also get to add one of several premium channels including HBO, Showtime, Cinemax or Starz or a streaming music service like Amazon Music Unlimited or Pandora Premium.
WatchTV is one of the first fruits of Stephenson's vision of combining content and wireless connectivity; and it's part of AT&T's efforts to grow its business at a time of intensifying competition among wireless carriers and a declining pay TV subscribers. That's the same price as the Unlimited Plus Enhanced plan it replaces. WatchTV will also be sold as a standalone service for $15 per month, with details on that option to be released later.
In the runup to Watch's launch, AT&T executives described the product as the low-end portion of a multitier OTT product offering that-in addition to the $40-a-month DirecTV Now-will also include an $80-a-month full bundle of channels. But that service includes sports channels like ESPN and local broadcast stations and regional sports networks.
Finally, AT&T plans to expand availability of WatchTV at a later date, with even non-AT&T customers getting the option to use it if they want.