As for the deals themselves: Amazon is promising special discounts on Alexa-enabled products like Echo, Fire TV and Fire tablets. Pro tip: You can also learn about deals through Amazon Echo by asking Alexa "What are my deals?"
There will be more than one million deals available through Prime Day, says Amazon.
While Amazon wouldn't release specific numbers, the company said the number of Canadian Prime Members doubled in the last 18 months and more Canadians have joined in the past 12 months than any other year. Starting at 12pm on Monday 16 July in the UK, Amazon has promised there will be 40 per cent more Spotlight Deals this year, and more than 1m deals available globally.
More than 40 million items were ordered globally from small and medium-sized businesses a year ago, Amazon said. This initiative came mostly to a head in 2017 with two major launches: the aforementioned Twitch Prime, which lets Amazon Prime subscribers enjoy some cosmetic and quality-of-life upgrades while watching other people play video games, and the Twitch desktop client, which includes a Steam-like digital-game interface. This will be the fourth time that Amazon has held such an event, and this time around it will last a full day and half, giving Prime members plenty of time to sift through bargains. In-game content for Warframe and Playerunknown's Battlegrounds are also being given away to Twitch Prime users.
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"We hope that Prime Day will provide them with even more value", he said. Apart from the US, Amazon Prime members from this countries can take advantage of the deals: Austria, Belgium, Canada, China, France, Germany, India, Japan, Mexico, Spain, and the US. If this year is like past Amazon Prime Days, you'll be able to view deals 24 hours before they go live, and bookmark your favorites so you're ready to pounce.
What do you hope to score out of Prime Day?
Audible - Eligible Prime members can get their first three months at more than 65 percent off for $4.95 a month.
Amazon Prime Credit Cards - Cardmembers can enjoy 5% back on all their Prime Day purchases when shopping with the Amazon Prime Rewards Visa Card or the Amazon Prime Store Card. There will be so many great offers you may be overwhelmed.
If you have the time to browse through deals in the morning, you can track upcoming Lightning Deals using the Amazon Shopping app.