The company has also been running influencer campaigns on the social-media platform in anticipation of Prime Day, so some of the growth is a reflection of that, says Maggie Cheung, Tomofun's co-founder and chief marketing officer.
Australians have the opportunity to score reduced products including books, electronics, kitchen items, fashion and footwear.
While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimates it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion previous year.
"Members across the country have snapped up the thousands of deals during the shopping event reserved exclusively for Prime members - and it's not over".
We know just how big Prime Day can be for Amazon shoppers, so we'll be sure to keep our eye on the current Amazon website status, and will report back when the website is no longer down or stuck in a link loop.
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There will be an infinity symbol, male and female superheroes, and a nazar amulet, which protects against the evil eye. The 70 new emojis will be rolled out automatically in a free software update later this year.
Sales in US have exceeded sales from a year ago for same timeframe despite a glitch on the website that periodically kept shoppers from making purchases. If you're unsure about committing to Amazon Prime then you can cancel your membership at any time within the first 30 days to avoid being charged. "It wasn't all a walk in the (dog) park, we had a ruff start", the statement said, alluding to the photos of cute but contrite dogs that appeared on its mobile app saying there was a problem.
Still, Prime member spending has gradually increased, CIRP also said.
Amazon Prime has proven to be a cash cow for Amazon, which provides members with free two-day shipping and access to its video content for a yearly fee of $119.
Additionally, the firm said July 17 was the biggest sales day for smart home devices in the United States in its history.
Deals on Prime Day are not available to everyone. Analysts, meanwhile, saw other things Amazon could have done better, like discounting more fashion brands and taking more advantage of its acquisition of Whole Foods.
Workers in Amazon's Germany, Poland, and Spain-based warehouses have gone on strike during Prime Day, and the timing is far from coincidental.