But the AMAs stand out: partly because the fans vote for the winners, but mostly because of the talent assembled for this extravaganza at L.A.'s Microsoft Theater, hosted by black-ish star Tracee Ellis Ross.
Among the performances, a tribute to the late Aretha Franklin is planned.
When Swift won for Artist of the Year during the ceremony she took the opportunity to use her time to encourage the audience and her fans to get politically motivated.
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Now that summer is well behind us, celebrity accolades are starting to be handed out once again, and Tuesday evening brought the return of the American Music Awards to our screens.
Instead, Swift said she will vote for Democrats Phil Bredesen for Senate and Jim Cooper for the House of Representatives. Gladys Knight, Ledisi, Mary Mary, Donnie McClurkin and CeCe Winans were among the musicians who paid tribute to the Queen of Soul's gospel roots and her iconic album, Amazing Grace. On tour, she performs the song with a drawn-out introduction, and Swift opted for that same arrangement on the AMA stage, even pausing for dramatic effect after the venomous lyric "if a man talks shit then I owe him nothing". She's up for additional three awards at the show, including Pop/Rock Female Artist and Artist of the Year.
Rapper-singer XXXTentacion, who was fatally shot in June, was also honoured: He won favourite soul/R&B album for his 2017 debut, 17. Other performers included Mariah Carey, Jennifer Lopez and Missy Elliott. In the rap/hip-hop and pop/rock categories, Drake is up for favorite male artist, favorite album and favorite song with "God's Plan". It was days after he was named best new artist at the BET Hip-Hop Awards.