She said customers "loved the tradition of Christmas".
"We started this season by looking to the past", Kristy Cameron from the Starbucks Creative Studio said in a press release. This year, the chain will offer limited-edition reusable holiday cups. This year, there will also be a big marketing push behind the seasonal cups as part of Starbucks' overall media strategy Brewer said. They feature mistletoe, two cups with red and white designs, and one green cup with stars and a chain-link-fence-ish pattern. Instead of just one specially designed cup, this year we have 4!
Calling all Starbucks drinkers.
And you could get one for a buddy as an early Christmas gift.
This year, the designs are appropriately festive, although the color choices are more evocative of Christmas than the other season's celebrations.
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"Our customers have come to expect" the holiday cups and food items, Brewer said.
Then, starting Saturday through January 7, customers who bring that cup back to Starbucks for a refill can get 50 cents off a grande holiday beverage.
This year, the company is strictly sticking with Christmas.
Twitter this morning was filled with Starbucks diehards admitting they were waiting in insane drive-through lines to grab eggnog lattes and a free cup.
Treat-wise, Starbucks has launched a pair of new food items in the chocolate swirl brioche and the pistachio honey croissant.