And is there any way to say what portion of that audience would make the effort of going to a theater and buying a ticket to "Bird Box"?
Some digging by The Verge indicates that at least 45M people watched at least 70% of the supernatural thriller.
"There was a time when one of the producers was like, "No, you have to see something at some point" and forced me to write essentially a nightmare sequence where Malorie experiences one in that house", Heisserer said.
Shares of Netflix are up 33% YTD.
Netflix has never been one to share much information about their viewing metrics however, and details are still sparse about what counts as a "view" for the feature film (it's unclear if accounts had to watch the entire film for it to be a view, or if only part of the film has to be seen).
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So 45 million accounts have not seen the entirety of Bird Box - they've seen most of it, and it's a safe bet that many of them are not USA -based accounts.
For one thing, the number isn't verified by any other source.
For the entertainment industry however, it's a bigger issue. Fan reactions to the film's premise, cast, and tense moments lit up the internet over the holidays as Bird Box became an end-of-year social media phenomenon. At the same time, director Steven Spielberg, a voting member of the Academy of Motion Picture Arts and Sciences, declared that Netflix films should be banned from receiving Oscar nominations. "Once you commit to a television format, you're a TV movie".
According to screenwriter Eric Heisserer, the monsters were nearly shown on screen, but the decision was ultimately made to exclude them.