"It", being Caddy's first ever electric vehicle.
"It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility", explains Cadillac president Steve Carlisle.
General Motors Co " s strategy to make its luxury Cadillac marque its top electric vehicle brand is its last chance to turn the unit around and make it a success.
GM says the new framework lets GM operate with a new level of flexibility, allowing the company to respond to customer needs and trends with minimal lead and development time. According to the automaker, it can tailor EVs made on the architecture "for maximum usability throughout GM vehicle lineups in different countries".
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The launch of the EV is part of an aggressive product release movement by GM who plans to release a new model every 6 months between now and 2021. "Cadillac will be the tip of the corporate spear on [electric vehicles]", said GM president Mark Reuss.
A key question is whether the Cadillac name still carries enough cutting-edge cachet to attract high-tech early adopters, or whether those are even the buyers who might be looking for an electric luxury auto by 2022.
The company hasn't elaborated on its Friday announcement or said when the Cadillac EV will be built, whether it will be a crossover or sedan, or where it will be assembled.
If the upcoming Cadillac EV is to be a crossover, it could lock horns with the likes of Jaguar I-Pace, Tesla Model X and the Infiniti QX Inspiration (Subject to production), among others.