This is about 9 percent increase year over year.
"We've put most of our energy into security over the past 18 months, so that building new experiences wasn't the priority over that period", Mark Zuckerberg, the 34-year old billionaire and chief executive officer of Facebook, told analysts on a post-earnings call. The company's revenue for the quarter was up 30.4% compared to the same quarter past year. When an advertiser uses Facebook Ads Manager, it has the option to select one or more placements for its ads.
Facebook said on Wednesday that quarterly profit climbed to an all-time record US$6.9 billion (S$9.3 billion) as it boosted its user base despite scandals that have dented the leading social network's image.
The news comes as the company deals with its latest scandal - the use of a market research app that saw the company pay users to allow Facebook to access highly personal data on their devices.
More specifically, the company is planning to deliver new experiences in the following areas. The CEO said the area he's most excited about is Instagram shopping and commerce opportunities. In 2019, video will become an even bigger focus with formats like Stories taking center stage across the Facebook Inc. portfolio, which includes Messenger and WhatsApp alongside Instagram and Facebook. As of December 2018, Facebook daily active user base was over 1.52 billion, according to the report.
Of the 1.52 billion global users during the fourth quarter, 186 million were located in the USA and Canada.
Super Bowl Odds 2019: Patriots Favorite to Beat Rams
Meanwhile, the over/under is set at 56.5 points, slightly lower than the opening line of +58 from two weeks ago. Previous year in Minnesota at Super Bowl LII, bottled water cost $6, and a domestic can of beer cost $13.
"We estimate that around 2.7 billion people now use Facebook, Instagram, WhatsApp or Messenger each month, and more than 2 billion people use at least one of our family of services every day on average", said the company that added 1 million daily users in Canada and the US.
Why you should care.
Facebook (NASDAQ:FB)'s stock had its "overweight" rating reiterated by investment analysts at Piper Jaffray Companies in a note issued to investors on Thursday, The Fly reports. Aegis increased their price objective on Facebook from $206.00 to $215.00 and gave the stock a "buy" rating in a report on Wednesday, October 31st.
At the time the report stated that Mark Zuckerburg was personally involved in the project and was pushing for its completion.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.