"If you're struggling, talk to someone", the egg advises before resurrecting to a happier, shell-intact form.
It remains unclear whether the World Record Egg started as a prank and morphed into something more, or this was the intention of Godfrey all along. The egg has since garnered more than 50 million likes, surpassing then reigning champion Kylie Jenner's almost 19 million.
Last month we wrote about a picture of an egg that broke the record for likes on Instagram, and then a copycat had similar ambitions for Twitter.
Ice pellets and freezing rain could impact Wednesday's commute
This means that "highways, roads, walkways and parking lots" are likely going to become icy and inevitably unsafe and slippery. We see a break from precipitation much of Wednesday before the next approaching area of low pressure arrives Thursday.
According to a caption, the ad would be revealed Sunday after the Super Bowl. A lot of people did - over 52 million of them, in fact.
'Recently I've started to crack. On the other hand, the Instagram post of the clip links to TalkingEgg.info, which lists global mental health resources by country.
Variety further reported, "Eugene" the egg was created by London-based advertisement executive Chris Godfrey, who was curious to see if a picture of an egg could become a social-media star. "An egg is an egg, it's universal", Godfrey said.
The egg, known as Eugene, has now cracked after "feeling the pressure" of all the attention it's received. But Godfrey made a bold choice: to use the egg's popularity to help put a spotlight on almost a dozen organizations that encourage mental health awareness. While it's unclear whether this was the plan from the beginning or if Hulu jumped on the phenomenon after its viral success, the egg is now campaigning for mental health. The URL that appears next links to a collection of mental health organizations across the world.