Haas became the first Formula 1 squad to show fans what their 2019 vehicle would look like when they unveiled a series of digital renderings of their VF-19 on February 7, alongside an in-the-flesh launch in London of their new black and gold livery. They kept their promise and an absolutely stunning livery was seen earlier today.
The team left it quite late when making the announcement but the proximity got the desired effect.
Rich Energy was linked with a bid to purchase Force India past year but when that was unsuccessful, Storey turned his attention towards title sponsorship.
"We had the fourth best auto in the field at times previous year, Red Bull is third, so why shouldn't we think of making life hard for them?" he is quoted by Speed Week.
"But for me fuel saving in the way that we did a couple of times a year ago is a joke".
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"We are in the part of the field where it is really competitive", Magnussen told Denmark's BT newspaper. "We're delighted to work with Haas and we want to do it on a very long-term basis". It has a brand value, F1, which I think is unprecedented in sport.
Team principal Guenther Steiner said Rich's presence had turned up the pressure at a team that previously focused on promoting Haas's machine tools business. "We've worked closely with Haas F1 Team to ensure we present a strong look, one we're now very proud to take around the world competing in Formula 1".
Then, late a year ago, having been courted by Williams in Austin, Rich Energy made an 11th hour decision to take its money to Haas, once again raising eyebrows in the paddock and on social media. As far as I'm concerned anyone who says it doesn't exist it's like saying man never walked on the moon, or Elvis is still alive. In terms of they're uniquely positioned to exploit regulation changes.
"I don't think so in 2019".
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