Last week, we wrote about whether Apex Legends could improve EA's financial outlook after the company suffered a "disappointing" Q3. It's also become a fixture of Twitch and YouTube, although that's also been true of other titles, most of which then faded into near-obscurity as many content creators moved back to games like Fortnite.
Shares of EA shot up more than 8 percent Tuesday morning after EA's Respawn Entertainment division said the new battle royale game, seen as a potential competitor to the industry phenomenon "Fortnite", has now drawn more than 25 million players. It reached more than 1 million players in under eight hours and hit 10 million in less than 72.
On 4 February, EA released their attempt at the highly popular battle royal gaming concept, with the launch of Apex Legends, a first person shooter set in the Titanfall universe.
Yet the game's publisher, EA, had announced and released the game on the same day, a far cry from its typical tried-and-true strategy of marketing heavily through both paid media and press interviews roughly one year before any given release.
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Further bolstering the streaming momentum behind the game, there's also the Twitch Rivals Apex Legends Challenge, which pits European Union teams against North American squads, featuring 48 of the biggest streamers on Twitch.
Apex Legends continues to grow. This key feature - which we didn't know we needed, but can't live without now - allows players to focus less on overwhelming inventory management and more on jumping right into the fight.
Analysts from Baird said that the update should provide investors with better visibility that "Apex Legends" could be a "meaningful hit" for EA over the coming year.
This all comes amidst a stunning first week for the game.
A new report from the folks over Dextero gives us some actual numbers to look at.