"He waited until parents' guards were down, thinking their kids were just watching a harmless cartoon when he made his entrance four minutes and forty-five seconds into this video", she wrote.
Another clip from the YouTube channel Toasty Qween depicts a female character attempting to commit suicide with a knife before her father intervenes in the situation; the video is set to the song "Don't You Worry Child".
Northcott Community Special School in Bransholme, Hull, told parents "nasty challenges" are appearing in the middle of videos which are supposed to show Fortnite gameplay or Peppa Pig.
Hess, a pediatrician, put out a call to action to different groups to report the video to get it removed from the site. It was flagged by her and others, but it still took YouTube several days to take it down.
That video was taken down after the doctor reported it to YouTube.
Does your kid spend a lot of time or even nominal time on YouTube watching innocent cartoon videos? She found the video earlier this February on the YouTube Kids app, recorded it, and posted the video to her blog. "Flagged videos are manually reviewed 24/7 and any video that don't belong in the app are removed".
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In response to Hess' allegations, YouTube said in a statement that it works to make the videos on YouTube Kids family-friendly and takes feedback seriously. One video titled "Monster School: SLENDERMAN HORROR GAME", features a character enacting a school shooting. "We have strict policies that prohibit videos which promote self-harm", said YouTube spokesperson Andrea Faville, explaining that the site relies on user flagging and smart detection technology for inappropriate content. That way they can report inappropriate content to social media platforms, so it can be pulled.
But Nadine Kaslow, a former president of the American Psychological Association and professor at Emory University School of Medicine, told the Post that taking down the videos isn't enough.
She said it's important for parents to educate themselves and be vigilant in monitoring what their children watch.
Momo made its way to YouTube past year as a number of content producers created creepy 3am Momo challenges. And when children watch any content, sit with them or have a conversation with them about it later. Lyn Dixon said her child then became scared of the dark and didn't want to be left alone. "There needs to be messaging - this is why it's not OK".
She added that there should be "serious consequences" for those who had a hand in the videos, noting that it was "very worrisome" that they were targeting children.
For confidential support in the United States call the National Suicide Prevention Line on 1-800-273-8255.