Revolutionizing Sales Strategy: Streamline Lead Capturing and Tracking for Better Preparation. [Lead Management System]

Introduction:

A company specializing in trade shows approached TecNZone with the need to track their trade shows, attendees, and leads. They wanted a system that would make it easier to pass on details to their sales team for better preparation before meetings with leads. TecNZone developed a Tradeshow Management System using the latest technology stack to address these business drivers.

Product Synopsis:

The Tradeshow Management System developed by TecNZone is a web-based application that enables the company to capture Tradeshow details, Attendee and Lead details. It integrates with KeyCloak for authentication and allows leads to be scanned through their business cards. The system also features a dashboard for easy navigation to details of Trade shows, attendees, and Leads.

Resources Engaged:

The project was completed with a 2-member team using the following technology stack: Spring boot 2, JPA, Hibernate Angular JS, jQuery, Ajax, HTML 5, CSS3 Enterprise Architect, Jira

Key Challenges:

The main challenge faced by the company was the need to capture attendees and lead details accurately and efficiently. They needed a system that could quickly convert attendees to leads and ensure that lead details were correctly uploaded. Additionally, the system had to be easy to navigate and use, with an intuitive dashboard and reports.

Solution Implemented:

To address the challenges faced by the company, TecNZone developed a Tradeshow Management System using the latest technology stack. The system allows attendees to be quickly converted to leads while uploading lead details. The system features a dashboard for easy navigation to details of the Trade show, Attendees, and Leads, and reports are available to provide insights into the performance of the trade show.

Results and Data:

1. The Tradeshow Management System has improved the lead conversion rate by 25%.
2. The system has reduced the time taken to capture attendees and lead details by 30%.
3. The intuitive dashboard and reports have saved the company 15% of its time in tracking and analyzing trade show performance.
4. The system has increased the overall efficiency of managing trade show details, attendees, and leads by 20%